BERTA MASO IS THE FOUNDER OF BMS COACHING WHOSE MISSION IS IMPACTING THE LIVES OF AMBITIOUS PROFESSIONALS THROUGHOUT THEIR CAREERS
Looking back, I realise my career has been marked by constant change and reinvention. Originally from Barcelona, I have worked in London, Kuwait, United Emirates, Switzerland and Italy, and once left my dream HR job at Christian Dior to follow the project of a Kuwaiti Sheikh.
I remember being in the last year of high school when our philosophy teacher played us a video that would change my life forever: the life of Sigmund Freud.
This was the year when we had to enrol to University and I remember feeling confused and overwhelmed about my career decision. It was at that point in life that I became fascinated about the mystery our brains hold, about the power of our subconscious and about the dynamics our minds.
And so I became a student of Psychology. But, at the end of my career, reality hit hard when I had been placed in a day hospital with anorexia and bulimia and I knew this was not the life I wanted to live. How did I get this all so wrong?
Whilst trying to figure life out, I decided to move to London for a period of six months to learn English. Those six months turned into seven years. After my English, I studied a Master on Business Psychology and so I discovered how to use my passion in another context (I didn’t get it all wrong after all!).
After my Master I landed in my first job as a HR assistant for Burberry (not without going through a couple of waitressing jobs though!). After Burberry, came Christian Dior until a Sheikh crossed my life, sold me his project and I dropped it all to follow him.
People around me thought I had gone nuts when I told them about my decision. My mom screamed! But this is the thing about me; I am drawn to people more than anything else and I have always trusted my intuition so I put my 7 years of London life in two suitcases and I moved to Kuwait.
Looking back that was one of the best decisions ever. The people I met during that adventure were the most special and I feel so connected to them up to these days.
The Middle Eastern dream lasted four years until change knocked at my door again. I moved to Switzerland with a once in a lifetime opportunity to build the “people front” of a fantastic and powerful American Brand in Europe. During 6 years we made the impossible possible and proved to the world (and ourselves) that the sky is the limit.
But success came at a high price. Long working hours, poor work-life balance, unprecedented stress and pressure and a toxic organisational culture all took its’ toll on me and forced me to reassess my whole life and career.
In 2016, I reinvented again. This time for myself and I founded BMS – Human Resources Management which turned into BMS Coaching in 2021.
Since then, I got my Diploma in Personal Performance Coaching, got my ACC accreditation by the International Coaching Federation and up levelled my coaching expertise by niching in the Applied Neuroscience field.
I am now on a mission to support well accomplished professionals through mid-life career re-inventions as I wholeheartedly believe you don’t have to sacrifice your life for a career you don’t love any more.
And so 20 years through constant change and reinvention this is what I have to say:
If you don’t give yourself THAT opportunity, who else will? Don’t remain stuck somewhere you don’t belong. Connect your career with who you really are and what you really believe in if you want to live a fulfilling life in every sense of the word.