BERTA MASO IS A BUSINESS PSYCHOLOGIST & CERTIFIED PERSONAL COACH WITH A MISSION OF SUPPORTING LUXURY LIFESTYLE BRAND OWNERS RE-DEFINE SUCCESS AND FIND FULFILMENT AND START LEADING FROM WITHIN WITH A DIFFERENT BELIEF SYSTEM.
Looking back, I realise that I have always been fascinated by how our brain works and how it's programming influences how we think, act and behave which undoubtedly will shape our careers,
relationships and every single aspect of our lives.
I remember being in the last year of high school when our philosophy teacher played us a video that would change my life forever: the life of Sigmund Freud.
This was the year when we had to enroll in University and I remember feeling confused and overwhelmed about my career decision. It was at that point in life that I became fascinated by the mystery our brains hold, the power of our subconscious, and the dynamics of our minds.
And so I became a student of Psychology. But, at the end of my career, reality hit hard when I had been placed in a day hospital with anorexia and bulimia and I knew this was not the life I wanted to live. How did I get this all so wrong?
Whilst trying to figure life out, I decided to move to London for a period of six months to learn English. Those six months turned into seven years. After my English, I studied a Master on Business Psychology and so I discovered how to use my passion in another context (I didn’t get it all wrong after all!).
After my Master I landed in my first job as a HR assistant for Burberry (not without going through a couple of waitressing jobs though!). After Burberry, came Christian Dior until a Sheikh crossed my life, sold me his project and I put my 7 years of London life in two suitcases and I moved to Kuwait.
The Middle Eastern dream lasted four years until change knocked at my door again. I moved to Switzerland with a once-in-a-lifetime opportunity to build the “people front” of a fantastic and powerful American Brand in Europe. During 6 years we made the impossible possible and proved to the world (and ourselves) that the sky is the limit.
But success came at a high price. Long working hours, poor work-life balance, unprecedented stress and pressure, and a toxic organisational culture all took their toll on me and forced me to reassess my whole life and career. It became apparent that, over my corporate years, I had been chasing an idea of success that wasn’t really mine. A senior role in a big fashion brand was successful for others, but not to me.
So, in 2016, I stepped out of my career as an HR leader in International Fashion Brands to create my own
business. I was longing for controlling my time and my everyday choices. I am that type of person who has
always challenged the system and I couldn’t stand being part of it any longer.
My life. My terms. My way. My choices.
My entrepreneurial journey started with the creation of a boutique HR consultancy firm that provided HR services to emerging Luxury Brands. Over the years, this evolved into a Career Coaching business that was supporting well-accomplished fashion professionals to re-invent by helping them to define and pursue their
next best career chapter.
Today, my mission is to support Luxury Lifestyle Brand owners re-define success and find fulfillment. I use the VRAI method and fuse my background in business psychology and success coaching alongside the business acumen acquired through my 20 years in Luxury Fashion to bring the desired results to my clients.